making resolutions that workIt’s that time of year again.  The Holidays are winding down and the obligatory list of New Year’s Resolutions start showing on Facebook, Twitter, Tumbler and other open forums of much-too much public personal platitudes and promises. The one thing I’ve noticed on these lists, year after year, while inspiring and meant to move us beyond the depression of the end of the holidays, through the dead of winter and forward to spring, they usually die of atrophy and anemia before the first bloom shoots through the frozen tundra. I call this the divide between New Year’s Resolutions and Reality. So, one of the FIRST of my resolutions this year is to learn how to shorten that divide.

Before I pick on any single person’s resolutions, I will be the first to say that I’m one of the guilty. I make New Year’s Resolutions every year – personal goals like lose weight, get back in shape, eat healthier and spend more time with the family as well as professional goals like work smarter, learn more, become more profitable and grow the business. But for all of the resolutions I make, most end up half realized, not even started or just “pushed to the back burner.” Reality runs amok and the distance between “here” and “there” becomes too much to manage.

And this is the reality… It’s time to stop lying to ourselves.

Stop posting, liking, tweeting and sharing motivational photos. Stop logging into RunKeeper and FitBit to share with your friends on Facebook, Twitter and LinkedIn. Stop white-boarding and charting the paths to success, and realize you’re NOT GOING TO GET THERE FROM HERE. Without a plan…

Planning 101: There can be no “What” without a “How.”

Yes. This post is about setting a course and creating accountability. Defining the what – be it New Year’s resolutions or not – is simply creating empty promises to yourself  and others unless you define the how you will achieve it. For each resolution on your list this year, you have to have a how and accountability process to make it a reality.

*So, this is my WHAT and HOW:

*Listing only professional resolution because you don’t need to know too much more about me…  🙂

2013 Professional Resolution:

WHAT: I resolve to make my company more profitable.

HOW: I will facilitate the increase in  profitability for CreateWOWmarketing, LLC by utilizing better management systems to reduce “wasted” time and delegate tasks to others within the company and to outside contractors to reduce costs of executive-involved production.

Due Immediately: Set profitability goals.

Research time management solutions and choose the most effective for my company and management needs.

Create job descriptions for all staff and contractor needs and place the right people in those positions. Define expectations for duties, costs, time, expectations and roles for all.

Find SOMEONE to help integrate these practices and missions within the company – whether that is a Business Coach or an Industry Mentor, this is not something I should be doing on my own and should NOT guess at.

Due Soon (within 1-2 weeks): Have descriptions in place with all involved in agreement. Have contractors listed and aware of same. Begin practicing and tracking results for meeting profitability increase goals.

Due Mid (6-8 weeks): Measure profit margins against goals and make adjustments as needed to get closer to expectations and goals.

Ongoing (monthly): Lather, rinse repeat…

And that is how I PLAN to shorten the divide between New Year’s Resolutions and Reality.

This takes work. Creating a list of “things you want to do in 2013” is all fine and dandy, but without a plan, a map to get you from Resolution to Reality, you’re not being TRUTHFUL to yourself and you’re cheating yourself out of the benefits of accountability.

Like I said before. I’ll be the first to admit I make list after list of resolutions and watch over the next few weeks or months (or years) as they all fail or come up short because of poor planning. With this approach, I have put in the details and built the process to get me from here… to there.

Have you created a plan for achieving your 2013 resolutions? Do you have a “What AND How” or just an impressive list? 🙂

Happy New Year and …

Andrew B. Clark
The Brand Chef

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  1. Excellent advise for 2013. Couldn’t have come at a better time.
    Keep it comin!!!

    • Thanks!

      Slowly, but surely, we all get on the path we were meant to be on. Once there, it’s our God given duty to RUN LIKE THERE’S NO TOMORROW! 🙂 Thanks for crossing my path this morning. I look forward to hearing more from you in the future.

      Happy New Year!