1. Andrew, I really disliked it at first because I didn’t get that it was a stylized “2012.” It just looked like a convoluted mess. I agree it looks very 80’s, but right now my only real criticism is that I think the way they’ve incorporated the word “London” and the Olympic rings looks very after-thoughty and slipshod. Otherwise, I don’t loathe it like many others seem to. I pointed out in my Thursday post this past week that at least it will be memorable, unlike so many of the past Games logos.

  2. Yes, Janet. Memorable would be a good description for it. But what kind of memories? If it’s supposed to be a reflection of London games and its participants, what kind of image (brand) are they going to be “stuck with”?!?

    Thanks for your comments!
    Keep Cooking!