Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

By on March 30, 2021   /   @SpokeCom, AB Clark, Branding, content, customer support, des moines content marketing, des moines digital marketing, Des Moines Marketing Company, Education and Training, Marketing, marketing company, News, newsletter, sales team  
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More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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Good Social Media Engagement While Social Distancing

By on April 16, 2020   /   brand management, brand monitoring in social media, Branding, Communications, dick's last resort, Education and Training, Interactive Media, Marketing, marketing in social media, Social Media, social media best practices, social media mentions, target stores, Twitter  
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Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Weathering A Crisis Storm – Focus on The Long Game

By on March 17, 2020   /   Branding, communication strategies, coronavirus, covid-19, crisis communications des moines, Education and Training, Marketing, Public Relations, public relations des moines, SPOKE News  
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Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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300 Stories – A New Year, A New Milestone

By on January 3, 2020   /   article writing, brand communications, Branding, Case Studies, communications company des moines, Education and Training, News, PR, Public Relations, SPOKE News  
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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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