The Brand Chef – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

By The BrandChef on November 5, 2020 / Branding, Case Studies, Education and Training, graphic design des moines, graphic production, Spoke Portfolio, vehicle graphic design, vehicle wrap

Tags: Andrew B. Clark, blog, brand marketing, Client Case Study, design, marketing communications, marketing des moines, Marketing for sales, Spoke Communications, strategic marketing, The Brand Chef

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

The post The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →

Food for Thought: Email Marketing in a Time of Crisis

By The BrandChef on March 26, 2020 / crisis communications, customer support, email strategy, Marketing, Social Media

Tags: Andrew B. Clark, blog, brand marketing, Email, Email marketing, marketing communication, marketing des moines, marketing strategy, social media marketing, Spoke Communications, strategy, The Brand Chef

WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?

Food for thought…

The post Food for Thought: Email Marketing in a Time of Crisis appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →

Weathering A Crisis Storm – Focus on The Long Game

By The BrandChef on March 17, 2020 / Branding, communication strategies, coronavirus, covid-19, crisis communications des moines, Education and Training, Marketing, Public Relations, public relations des moines, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, brand strategy, marketing communications, marketing company des moines, strategy, The Brand Chef, thebrandchef, TRUE branding

Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

The post Weathering A Crisis Storm – Focus on The Long Game appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →

300 Stories – A New Year, A New Milestone

By The BrandChef on January 3, 2020 / article writing, brand communications, Branding, Case Studies, communications company des moines, Education and Training, News, PR, Public Relations, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, communications strategy, content marketing, marketing communications, marketing company des moines, marketing des moines, marketing strategy, SEO, Spoke Communications, The Brand Chef, thebrandchef

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

The post 300 Stories – A New Year, A New Milestone appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →

Thinking Outside The Gift Box – Holiday Marketing Ideas That Mean More

By abclark on December 10, 2019 / Branding, Marketing, Miscellaneous Marketing

Tags: #GivingTuesday, Andrew B. Clark, charitable marketing, corporate marketing, customer marketing, different marketing ideas, happy holidays, holiday marketimng ideas, holiday marketing, holiday promotions, marketing ideas, nonprofit marketing, restaraunt marketing, seasonal marketing, special marketing, Spoke Communications, The Brand Chef

’Tis the season – *groan* – for junk mail, needless promotional ads, spammy inboxes, and more! As consumers, the Holidays are a whirlwind of “too good to be true” offers and “hurry before it’s too late” pitches. With that and the absolute inundation of digital media with

FEED ME MORE! >> →

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By The BrandChef on October 8, 2019 / Case Studies, Education and Training, Marketing, Print Design

Tags: Andrew B. Clark, blog, Client Case Study, design, digital marketing alternatives, direct marketing, direct marketing strategy, lumpy mail, mail marketing, marketing communications, marketing des moines, Marketing for sales, sales marketing, Spoke Communications, strategic marketing, strategy, targeted audience strategies, The Brand Chef

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

The post Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →

Strategy Sparks Joy and So Much More

By abclark on October 7, 2019 / Branding, Communications, Marketing, Miscellaneous Marketing, Public Relations

Tags: Andrew B. Clark, communications strategy, des moines iowa, des moines marketing, Marie Kondo, Marketing, marketing communications, marketing company des moines, Public Relations, Spoke Communications, strategic communications, The Brand Chef

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

FEED ME MORE! >> →

Posts Tagged The Brand Chef

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

Weathering A Crisis Storm – Focus on The Long Game

300 Stories – A New Year, A New Milestone

Thinking Outside The Gift Box – Holiday Marketing Ideas That Mean More

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

Strategy Sparks Joy and So Much More

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

Looking for GREAT Marketing Communications?

Contact The Brand Chef