strategy – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

By Andrew Clark on March 30, 2021 / @SpokeCom, AB Clark, Branding, content, customer support, des moines content marketing, des moines digital marketing, Des Moines Marketing Company, Education and Training, Marketing, marketing company, News, newsletter, sales team

Tags: Andrew B. Clark, blog, blogging, brand, content marketing, education, marketing communications, sales, SEO, social media marketing, strategy, thebrandchef

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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Good Social Media Engagement While Social Distancing

By The BrandChef on April 16, 2020 / brand management, brand monitoring in social media, Branding, Communications, dick's last resort, Education and Training, Interactive Media, Marketing, marketing in social media, Social Media, social media best practices, social media mentions, target stores, Twitter

Tags: blog, brand marketing, CreateWOWmarketing, Des Moines, Facebook, Iowa, social media marketing, strategy, thebrandchef

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands. Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Food for Thought: Email Marketing in a Time of Crisis

By The BrandChef on March 26, 2020 / crisis communications, customer support, email strategy, Marketing, Social Media

Tags: Andrew B. Clark, blog, brand marketing, Email, Email marketing, marketing communication, marketing des moines, marketing strategy, social media marketing, Spoke Communications, strategy, The Brand Chef

WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?

Food for thought…

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Weathering A Crisis Storm – Focus on The Long Game

By The BrandChef on March 17, 2020 / Branding, communication strategies, coronavirus, covid-19, crisis communications des moines, Education and Training, Marketing, Public Relations, public relations des moines, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, brand strategy, marketing communications, marketing company des moines, strategy, The Brand Chef, thebrandchef, TRUE branding

Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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Better Security and WordPress Hosting

By The BrandChef on February 11, 2020 / brute force attack, Case Studies, des moines makrketing company, des moines website design, des moines website host, digital marketing, Digital Marketing Case Study, Education and Training, Interactive Media, Marketing, web design, web development, web hosting, web security, web site security, website development, website hacking, website hosting, website security, wesite design, WordPress, wordpress design, wordpress security

Tags: Andrew B. Clark, blog, des moines iowa, Spoke Communications, strategy, technology

We were notified shortly after 3AM that brute force attacks and complex access attacks were increasing exponentially on a few of our client sites. With properly protected sites, we only had to go in and block a few (dozen) IP addresses, but with attacks jumping by MILLIONS, we’re happy to have had the protections in place to begin with. We were able to make quick work of locking down all of our sites and fending off the attacks.

What do YOU do when your WordPress Web site is attacked?

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By The BrandChef on October 8, 2019 / Case Studies, Education and Training, Marketing, Print Design

Tags: Andrew B. Clark, blog, Client Case Study, design, digital marketing alternatives, direct marketing, direct marketing strategy, lumpy mail, mail marketing, marketing communications, marketing des moines, Marketing for sales, sales marketing, Spoke Communications, strategic marketing, strategy, targeted audience strategies, The Brand Chef

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Posts Tagged strategy

Weathering A Crisis Storm – Focus on The Long Game

Better Security and WordPress Hosting

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

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