How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.
You don’t have the option for dialogue. You don’t have the time for ad copy. You need to get people to understand your brand and the concept behind it in the blink of an eye… You need to tell a story that is so unique and dramatic