marketing des moines – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

By The BrandChef on November 5, 2020 / Branding, Case Studies, Education and Training, graphic design des moines, graphic production, Spoke Portfolio, vehicle graphic design, vehicle wrap

Tags: Andrew B. Clark, blog, brand marketing, Client Case Study, design, marketing communications, marketing des moines, Marketing for sales, Spoke Communications, strategic marketing, The Brand Chef

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

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Food for Thought: Email Marketing in a Time of Crisis

By The BrandChef on March 26, 2020 / crisis communications, customer support, email strategy, Marketing, Social Media

Tags: Andrew B. Clark, blog, brand marketing, Email, Email marketing, marketing communication, marketing des moines, marketing strategy, social media marketing, Spoke Communications, strategy, The Brand Chef

WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?

Food for thought…

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300 Stories – A New Year, A New Milestone

By The BrandChef on January 3, 2020 / article writing, brand communications, Branding, Case Studies, communications company des moines, Education and Training, News, PR, Public Relations, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, communications strategy, content marketing, marketing communications, marketing company des moines, marketing des moines, marketing strategy, SEO, Spoke Communications, The Brand Chef, thebrandchef

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By The BrandChef on October 8, 2019 / Case Studies, Education and Training, Marketing, Print Design

Tags: Andrew B. Clark, blog, Client Case Study, design, digital marketing alternatives, direct marketing, direct marketing strategy, lumpy mail, mail marketing, marketing communications, marketing des moines, Marketing for sales, sales marketing, Spoke Communications, strategic marketing, strategy, targeted audience strategies, The Brand Chef

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Posts Tagged marketing des moines

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

300 Stories – A New Year, A New Milestone

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

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