“Flipping” Your Blog Easy

the brand chef syndicated blog content

**As a disclaimer, I was just informed this morning (by my Intern) that Cisco has discontinued the production of the FLIP video Camera.  So ANYWHERE I say “FLIP…”  Insert the words “Cell Phone.”  While it lacks the same fun and double entendre as “FLIP,” the premise still

FEED ME MORE! >>

A Plan Is Worth 1,000 Words

the brand chef syndicated blog content

As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with. 

FEED ME MORE! >>

Ferris Bueller and Carl Jung = “Righteous Dudes.”

the brand chef syndicated blog content

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today. Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim

FEED ME MORE! >>

The Brand Chef Launches AreYouSharketing.com

the brand chef syndicated blog content

Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

FEED ME MORE! >>

Snow Day Social Media Fun – February 2, 2011

the brand chef syndicated blog content

What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on within Twitter. As

FEED ME MORE! >>

Put Away The Playbook – You Know This Already!

the brand chef syndicated blog content

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10) Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their

FEED ME MORE! >>

You Can’t Rely on Gimmick Branding

the brand chef syndicated blog content

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the

FEED ME MORE! >>

The Interview… Who IS The Brand Chef?

the brand chef syndicated blog content

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

FEED ME MORE! >>

Can We Treat Our Customers Like Children?

the brand chef syndicated blog content

Yep, it’s coming. Christmas. Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating with

FEED ME MORE! >>

Time Travel Isn’t Possible… YET.

the brand chef syndicated blog content

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

FEED ME MORE! >>