Building Blocks For A Stronger Brand

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Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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10 Takeaways From Inside Interactive, Phoenix ‘08

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This weekend, The Brand Chef traded in the ‘ol toque blanche for something closer to a mortarboard. I just returned form a weekend seminar hosted by The Agency Management Roundtable on the workings and strategic approach to building an interactive agency. As promised, (via Twitter) I wanted

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8th Grade Was NEVER So Cool!

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I have some fellow bloggers (Angela and Mike) that are big… no… HUGE advocates for the use of advanced technology in the classroom. They counsel and coach educators, businesses, boards, parents and just about anyone that will listen on the advantages of learning through advanced technology –

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Cooking 101 – Turn The Flame Down

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A slow, steady simmer will always result better, infused flavor and richness over thrusting your meal into a white-hot, roaring flame (think 5-star restaurant vs. campfire jamboree). The same theory applies to your marketing program. If your marketing budget goes up in smoke because you tried to

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Marketing Mistakes – A Baker’s Dozen

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Over the years, I’ve seen some incredibly successful marketing campaigns and some pretty dismal ones. Two questions I’m continually asked are: “What works?” and, conversely, “What doesn’t?” My answer is usually something along the lines of “It depends,” which is usually followed by the ubiquitous blank stare…

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A TRUE Thanks to Chef Richard Blais!

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I wanted to send a quick “Thank You” to Chef Richard Blais for featuring my TRUE Branding reviews (here and here) in the “Press” section of his website. It’s a true honor to have this acknowledgment. To get this “nod” from someone I admire as an innovator

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Post 2 Post: Jack’s Notebook by Gregg Fraley (part of the Simmering Judgments Series)

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I’m kind of a quirky guy. I don’t like reading fiction. Now, as a “Right-Brainer” you’d expect me to really dig fiction. But for the longest time, my Barnes & Noble receipts have been filled with non-fiction. Most of the time, my reading list looks like some

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My Personal Brand Is Kinda’ Funny… I Think.

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I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. I even spent a

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