There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among
FEED ME MORE! >> →Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate
FEED ME MORE! >> →Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth. But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:
FEED ME MORE! >> →Social media tools are easy to acquire… Sure. But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen. If your company wants to start cooking up some social media marketing, you’d better be ready to
FEED ME MORE! >> →How do social media tools work within your marketing plan? Have you thought of how to integrate Twitter into your public relations strategy? Is your employer brand reflected properly on LinkedIn? Can social media augment all of these practices? All very valid questions… At this week’s Greater
FEED ME MORE! >> →Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.” I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites. One
FEED ME MORE! >> →Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning. It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts
FEED ME MORE! >> →T.G.I. Fridays … what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,
FEED ME MORE! >> →Before you delete that “junk mail,” you may want to reconsider… And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email
FEED ME MORE! >> →Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning
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