YAY, Twitter Lists… Now What?

the brand chef syndicated blog content

What does the recent addition of  Twitter Lists mean to you?  It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine?  That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around

FEED ME MORE! >>

3 Questions You Need To Ask

the brand chef syndicated blog content

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

FEED ME MORE! >>

Are You Listening?

the brand chef syndicated blog content

How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices? All very valid questions… At this week’s Greater

FEED ME MORE! >>

Inbound Marketing 101 – Picking The Brains!

the brand chef syndicated blog content

Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.”  I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites. One

FEED ME MORE! >>

Watch Where You’re Swingin’ That Thing…

the brand chef syndicated blog content

Desire and a baseball bat… maybe a leather glove…  That would make me a major leaguer, wouldn’t it?  No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it…  Now I’m just like Derek Jeter, right? STOP IT! Just

FEED ME MORE! >>

Hello, I’m Following You On Twitter.

the brand chef syndicated blog content

Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts

FEED ME MORE! >>

A Nip Here, A Tuck There…

the brand chef syndicated blog content

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

FEED ME MORE! >>

Tasty Morsels: Do You Have a “Cracker Jack” Brand?

the brand chef syndicated blog content

Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning

FEED ME MORE! >>

Resources For Your Story – A Baker’s Dozen

the brand chef syndicated blog content

There’s a question I like to ask of myself (and others) on a regular basis: “Is there more to the story?” It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my

FEED ME MORE! >>

A (Baker’s) Dozen Ways to “Tech Up” in 2009

the brand chef syndicated blog content

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

FEED ME MORE! >>