The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

By on November 5, 2020   /   Branding, Case Studies, Education and Training, graphic design des moines, graphic production, Spoke Portfolio, vehicle graphic design, vehicle wrap  
Tags: , , , , , , , , , ,
the brand chef syndicated blog content

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

The post The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →
Back to Top

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By on October 8, 2019   /   Case Studies, Education and Training, Marketing, Print Design  
Tags: , , , , , , , , , , , , , , , , ,
the brand chef syndicated blog content

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

The post Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →
Back to Top

Time Has Shrunk. Has Attention to Quality as Well?

By on September 4, 2019   /   CMYK Printing, Des Moines Marketing Company, digital printing, Marketing, offset printing, Print Design, quality marketing company, quality print design, RGB Proofing, SPOKE News, the brand chef thebrandchef  
Tags: , , , , , , ,
the brand chef syndicated blog content

We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.

The post Time Has Shrunk. Has Attention to Quality as Well? appeared first on Spoke Communications, LLC.

FEED ME MORE! >> →
Back to Top