content marketing – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

By Andrew Clark on March 30, 2021 / @SpokeCom, AB Clark, Branding, content, customer support, des moines content marketing, des moines digital marketing, Des Moines Marketing Company, Education and Training, Marketing, marketing company, News, newsletter, sales team

Tags: Andrew B. Clark, blog, blogging, brand, content marketing, education, marketing communications, sales, SEO, social media marketing, strategy, thebrandchef

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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300 Stories – A New Year, A New Milestone

By The BrandChef on January 3, 2020 / article writing, brand communications, Branding, Case Studies, communications company des moines, Education and Training, News, PR, Public Relations, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, communications strategy, content marketing, marketing communications, marketing company des moines, marketing des moines, marketing strategy, SEO, Spoke Communications, The Brand Chef, thebrandchef

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

By abclark on September 3, 2019 / Branding, Communications, Marketing, Miscellaneous Marketing, Public Relations

Tags: Andrew B. Clark, content marketing, des moines iowa, marketing company des moines iowa, marketing des moines iowa, marketing strategy, social media marketing, Spoke Communications, top-of-mind awareness

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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Posts Tagged content marketing

300 Stories – A New Year, A New Milestone

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

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