This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands
FEED ME MORE! >> →This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands
FEED ME MORE! >> →This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True
FEED ME MORE! >> →This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True
FEED ME MORE! >> →Sometimes I get a little too excited about my chosen career. I was talking to a friend over lunch the other day about my love for analyzing brands. I told him that if a brand isn’t TRUE, I considered it a poorly executed brand. I talked about
FEED ME MORE! >> →Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human
FEED ME MORE! >> →Perfect. Sounds a bit extreme doesn’t it? Isn’t perfection somewhat subjective? And what standards are you using for the measure of “perfection,” anyway? I ask these questions because I once had a client tell me that a project I provided them was “PERFECT!” Boy, that felt good.
FEED ME MORE! >> →On the front page of Friday’s Des Moines Register, columnist Abby Simons writes about a trademark infringement case based on our own Iowa Lottery. It seems as though the lawyers from Sizzler International, the “high-brow” Sizzler steak restaurant chain, have sent a cease-and-desist request based on trademark
FEED ME MORE! >> →Over the holidays, I spent a lot of time thinking about the upcoming year and how I can be a better branding agent for my clients. Through the numerous family gatherings, through the wine, the breads of all shapes and sizes, the Graziano’s sausage links (I’m Italian,
FEED ME MORE! >> →It’s always been a terrifying time for me. Semester end – report card time. Although I was an “Above average” student, I knew I was a consummate under-achiever. As soon as my parents would get the report card I knew the questions would start… I usually blamed
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