My Personal Brand Is Kinda’ Funny… I Think.

the brand chef syndicated blog content

I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. I even spent a

FEED ME MORE! >>

Follow Up – Simmering Judgments

the brand chef syndicated blog content

In my maiden “Simmering Judgments” review, I outlined the personal brand of Bravo TV’s TopChef contestant Chef Richard Blais with an outstanding ranking of 3.625 stars (of 4 possible). In a nutshell, he was my pick for TopChef based on his TRUE (Truthful, Relevant, Unique, Engaging) personal

FEED ME MORE! >>

Simmering Judgments – Hot Chef-On-Chef Action

the brand chef syndicated blog content

My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife and

FEED ME MORE! >>

You Can’t Defeat Good Branding

the brand chef syndicated blog content

Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid. Or maybe it was as simple as “You

FEED ME MORE! >>

(Let Them) READ ALL ABOUT IT!

the brand chef syndicated blog content

One of the biggest challenges in business today is building strong relationships with customers and contacts. How do you establish and cultivate relationships while maintaining integrity and credibility? It’s important to share the success of your company, new products or ventures, while remaining sensitive of others’ time

FEED ME MORE! >>

Breaking The Fourth Wall – Are You Out There?

the brand chef syndicated blog content

In theater, there’s a basic, confined realm in which all of the action takes place. The set, the actors, and action all take place within the three visible “walls” of the stage (stage left, stage right, and up-stage – or the back). Then, there’s the fourth wall,

FEED ME MORE! >>

Look Ma’ … I’m Different!

the brand chef syndicated blog content

In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention. Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it. Our brains are

FEED ME MORE! >>

Who Tipped the SXSW Apple Cart?

the brand chef syndicated blog content

I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

FEED ME MORE! >>