What does the recent addition of Twitter Lists mean to you? It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine? That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around
FEED ME MORE! >> →How do social media tools work within your marketing plan? Have you thought of how to integrate Twitter into your public relations strategy? Is your employer brand reflected properly on LinkedIn? Can social media augment all of these practices? All very valid questions… At this week’s Greater
FEED ME MORE! >> →Hey Boomers… what would you do if you spent the last 35 (or more) years of your life working to secure your family, your finances, your future, and the economy tanked? Suddenly you find yourself out of a job due to corporate “out-placement” or “downsizing.” Suddenly, the
FEED ME MORE! >> →With last week’s death of Oscar Mayer, I had more than one friend call or contact me asking if I remembered the old television ads we grew up with – OF COURSE I DID! They were fun. They literally made ME (and in-turn, my mom) want to
FEED ME MORE! >> →Before you delete that “junk mail,” you may want to reconsider… And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email
FEED ME MORE! >> →Sure… every now-and-then, a brand needs to be “refreshed.” But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner). Care needs to be taken not to destroy your brand integrity while maintaining your current brand
FEED ME MORE! >> →Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning
FEED ME MORE! >> →I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively
FEED ME MORE! >> →There’s a question I like to ask of myself (and others) on a regular basis: “Is there more to the story?” It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my
FEED ME MORE! >> →Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made
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