brand marketing – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

By The BrandChef on November 5, 2020 / Branding, Case Studies, Education and Training, graphic design des moines, graphic production, Spoke Portfolio, vehicle graphic design, vehicle wrap

Tags: Andrew B. Clark, blog, brand marketing, Client Case Study, design, marketing communications, marketing des moines, Marketing for sales, Spoke Communications, strategic marketing, The Brand Chef

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

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Good Social Media Engagement While Social Distancing

By The BrandChef on April 16, 2020 / brand management, brand monitoring in social media, Branding, Communications, dick's last resort, Education and Training, Interactive Media, Marketing, marketing in social media, Social Media, social media best practices, social media mentions, target stores, Twitter

Tags: blog, brand marketing, CreateWOWmarketing, Des Moines, Facebook, Iowa, social media marketing, strategy, thebrandchef

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands. Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Food for Thought: Email Marketing in a Time of Crisis

By The BrandChef on March 26, 2020 / crisis communications, customer support, email strategy, Marketing, Social Media

Tags: Andrew B. Clark, blog, brand marketing, Email, Email marketing, marketing communication, marketing des moines, marketing strategy, social media marketing, Spoke Communications, strategy, The Brand Chef

WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?

Food for thought…

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Weathering A Crisis Storm – Focus on The Long Game

By The BrandChef on March 17, 2020 / Branding, communication strategies, coronavirus, covid-19, crisis communications des moines, Education and Training, Marketing, Public Relations, public relations des moines, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, brand strategy, marketing communications, marketing company des moines, strategy, The Brand Chef, thebrandchef, TRUE branding

Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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300 Stories – A New Year, A New Milestone

By The BrandChef on January 3, 2020 / article writing, brand communications, Branding, Case Studies, communications company des moines, Education and Training, News, PR, Public Relations, SPOKE News

Tags: Andrew B. Clark, blog, brand marketing, communications strategy, content marketing, marketing communications, marketing company des moines, marketing des moines, marketing strategy, SEO, Spoke Communications, The Brand Chef, thebrandchef

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Posts Tagged brand marketing

The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

Weathering A Crisis Storm – Focus on The Long Game

300 Stories – A New Year, A New Milestone

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

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