Dick Wilson, better known as the “anti-TP-squeezing” manager in the classic Charmin commercials, died today at 91.

I grew up with this icon. Mr. Whipple permeated my childhood and my generation. I often refer to memories of the Charmin commercials when I discuss messaging and brand consistency.

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Just for fun, I went to the store this morning and gave a squeeze in honor of Mr. Whipple.

Enough said.