Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO’s.  They’ll stare at you like some kind of snake oil salesman.

Better yet, give them the word “Socialnomics™,”  and just watch their eyes roll into the back of their heads.

What is Socialnomics™?  It’s the economy stupid (thank you Mr. Carville).

I found this POWERFUL video by Erik Qualman (@equalman) over at my blogger-buddy, Chris Wilson’s (@freshpeel) blog.

If you haven’t made the connection between social media (teens on MySpace and Facebook) and Social Media Marketing (companies building brand comminities using these platforms), then you MUST watch this video.

(Feed readers and facebookers, click here to see the video…  it’s amazing!)

I wish I’d had the foresight to create and trademark the word “Socialnomics™,”  but kudos to Erik for being the pioneer.  And thanks to Chris for posting it.

Do you get it now?  Are you ready for Socialnomics™? (You better be.)

Keep Cooking!
Andrew B. Clark
The Brand Chef

  1. Great post!

    When explaining social media marketing to curious minds (whether it is a young professional, friend, relative or CEO) I often get this “huh?” look.

    Going forward I’ll refer curious minds to this post and watch as they realize the potential and go from “huh” to “aha”. This will give them a good base to have a further conversation!

    Thanks for posting!

    • Oh… not my idea, although I wish I’d thought if it. The post was found through Chris Wilson’s blog post from earlier this week.

      But it DOES make things pretty clear. I love that it’s engaging, educational and fun to watch. I saw it the first time without the audio and thought it was powerful. When I played it for others (audio on) every head in the room was bobbing and noding… Makes 4:22 go by pretty fast! Infectious!

      Thanks for stopping by the kitchen. Hopefully our paths will cross again some time soon.

      Keep Cooking!
      Andrew B. Clark
      The Brand Chef