In an April 25th post on Drew McLellan’s Marketing Minute, Drew pointed out a strategy for marketing that I support whole-heartedly.

Be a Drip… It’s simple and effective…

Many times, marketing campaigns and advertising ventures try to blast their message out there in such volume that often the message is missed or the market forgets it after the initial push.

Just this week, I was in this “forgetful” group and was considering moving my banking accounts to another bank. Why? My current bank, Bank of the West, just wasn’t convenient and I wanted to look for one that would provide better customer service… Then I checked my mailbox.

In true “drippy” fashion, I was pleased to find a simple, but effective little note from my local Bank of the West branch. It was basic enough – a white, logo emblazoned card with a hand-written note from the teller I have met a hundred times, but never really recognized. She simply thanked me for banking with her branch and told me that they appreciated my business… No pitch… No laser imprinted signature… Perfect.

Drip, drip, drip.

It’s the personal touch in customer service that pulls my attention. Whether it’s a “welcome smile in every isle” or a simple note of thanks, it gives me the feeling I’m special and have value to them as MORE than a customer.

Drip. It’s simple and effective.

Thank you, Sarah, for keeping it simple and making me feel value at just the right time.

What drips have you provided to your clients, customers and prospects lately? Do you make calls to check on the progress of a job, proposal or payment (God forbid) or do you simply call to see how their weekend was?

Interesting, huh?

Keep this in mind next time you wonder if your phone is broken or why a client seems despondent… Maybe they just need a little drip.

Keep Cooking!

  1. Andrew,

    This is such an important marketing concept. We all struggle with stretching the budget on one hand but want to BLAST our marketing message on the other.

    Slow and steady wins this race every time.

    So was the note enough to make you decide to stay?


  2. As a matter of fact, it was. I went into the branch to thank my teller for the note and had a lengthy conversation with her and her manager about the value of customer contact and maintaining numerous “touch points” in a relationship. The manager was thrilled and I left knowing that I had a better relationship with my banker.

    On another note, Bank of the West has some great interest-bearing accounts for small businesses that I otherwise wouldn’t have known about…

    Drip… Drip… Drip…

    Thanks Drew!

    Keep Cooking!