So the conversation always leads to “I don’t market because my budget is so much smaller…” Without blinking, I site an article that I recently read, “Why Small Marketers Need to Reach for the Stars.”

I can’t justify that comment when realizing that the small companies of the world are making strikes at the “Big Dogs” with a paw of aggression that has the Pit-bulls reeling back on their heels. When did John Schnatter (Papa John’s Pizza) get the idea that he could go head-to-head with the likes of Pizza Hut and Domino’s?

Simple… focus, brand discipline and an unfettered commitment to integrated marketing. And the article doesn’t stop there. It also supports my last post definding the fact that you don’t have to spend a lot of money to effectively market your brand.

If you haven’t already read the news, I’d say, for the good of your business, your clients and the economy as a whole, check it out. It’s inspiring.

You don’t need to be big to be heard. Woof.

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  1. Andrew,

    Welcome to the blogosphere. I use the very same article to inspire clients to stretch a little bit.

    If your first two posts are any indication –you’re creating a first class branding blog.

    It will be great to have you as yet another successful Iowa blogger!


  2. Thanks, Drew! I appreciate the encouragement. Hopefully we can get the message out there that brand discipline and a systematic approach to integrated brand marketing will make communication and marketing efforts cleaner, more intuitive and easier… for everyone!

    Keep Cooking!