By abclark on September 29, 2010 / Branding, Marketing, Nonsense, Rants
Tags:
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Anheuser-Busch X beer,
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Sam Adams,
strategy,
vortex bottle

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the
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