You see a mass of people walking up the street, chanting staccato rhymes and carrying signs. Their fervor is intoxicating and growing with each verse and step. From the bull horn roaring out a voice of change and justice to the unison rhythm of their footsteps striking
FEED ME MORE! >> →There’s been a small, increasing storm rising from across the pond. It’s a bit like watching a cold front bustle across the corn fields in my back yard – with the rolling sound of thunder and lightning flashes – and it’s starting to frighten me. On June
FEED ME MORE! >> →In an April 25th post on Drew McLellan’s Marketing Minute, Drew pointed out a strategy for marketing that I support whole-heartedly. Be a Drip… It’s simple and effective… Many times, marketing campaigns and advertising ventures try to blast their message out there in such volume that often
FEED ME MORE! >> →In an AdAge article, posted this morning, General Motors Chairman, Rick Wagoner told newspaper publishers that the automaker was reviewing the option of changing promotional strategies from the readily recognizable, but often overlooked, “Everything is On Sale” approach to more of a story-telling, advertorial one. He also
FEED ME MORE! >> →I’m sure it’s a debate that’s been going on since cave paintings, pictograms and grunts were used for communication. Does the visual image impact the targeted market more than the content and the subsequent data received from the campaign? (although I’m sure Alley Oop didn’t phrase it
FEED ME MORE! >> →I’ve become so enamored with blogging and blog writing, that in my daily review of blogs, I often times run across specific entries or even entire Blogs that simply knock me over… I sit there and scream at my monitor, “Oh! I wish I would have written
FEED ME MORE! >> →How well do we really know our clients? Employees? Family? What was their favorite toy as a child? What was their worst haircut? What was their first job? – All questions that, upon first thought, may not seem to have much impact on your task at hand
FEED ME MORE! >> →I’d rather be Alfred than Batman… Superheroes… Cops and Robbers… Cowboys and Indians… Whatever the genre, I’m sure we all have fond childhood memories of strapping a beach towel around your neck and chasing after the “bad guys,” leaping from pic nic tables and flying through the
FEED ME MORE! >> →So the conversation always leads to “I don’t market because my budget is so much smaller…” Without blinking, I site an article that I recently read, “Why Small Marketers Need to Reach for the Stars.” I can’t justify that comment when realizing that the small companies of
FEED ME MORE! >> →According to Harris interactive, the ever stable and eternally present Reynolds Wrap (Alcoa) won out in a nation-wide survey tracking the brand viability and strength in the American home consumer market – eclipsing other brands such as Hershey’s, Kleenex Clorox and, yes, even Coke, iPod and the
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