Like a (Madonna) Hair in my Pepsi!

the brand chef syndicated blog content

Yesterday, on Advertising Age’s website, I read that Madonna, “The Material Girl,” has chosen to tie herself (relax, not literally, boys) and the release of her upcoming album, “Hard Candy” to Unilever’s Sunsilk shampoo. Through a reported $10 million endorsement deal, the “Boy Toy” plans to “create

FEED ME MORE! >>

Who Tipped the SXSW Apple Cart?

the brand chef syndicated blog content

I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

FEED ME MORE! >>

TRUE Brands – Part 4, Conversation is So… Engaging.

the brand chef syndicated blog content

This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

FEED ME MORE! >>

TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It!

the brand chef syndicated blog content

This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

FEED ME MORE! >>

TRUE Brands – Part 2, It’s Not You, Really.

the brand chef syndicated blog content

This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

FEED ME MORE! >>

TRUE Brands – Part 1, True Brands Just Start the Journey.

the brand chef syndicated blog content

This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

FEED ME MORE! >>

Look Who’s Getting Fresh

the brand chef syndicated blog content

Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human

FEED ME MORE! >>

Perfect? That’s what YOU Think…

the brand chef syndicated blog content

Perfect. Sounds a bit extreme doesn’t it? Isn’t perfection somewhat subjective? And what standards are you using for the measure of “perfection,” anyway? I ask these questions because I once had a client tell me that a project I provided them was “PERFECT!” Boy, that felt good.

FEED ME MORE! >>