This is how geeky I’ve become in my old age. Star Trek (yes, the movie) made me think of a great brand engagement solution – well, maybe not specifically Star Trek, but the DVD I purchased this week, TWICE. Let me explain… Last night, I found myself
FEED ME MORE! >> →Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth. But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:
FEED ME MORE! >> →What does the recent addition of Twitter Lists mean to you? It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine? That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around
FEED ME MORE! >> →Social media tools are easy to acquire… Sure. But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen. If your company wants to start cooking up some social media marketing, you’d better be ready to
FEED ME MORE! >> →When it comes to a little friendly competition, I’m all game. I love the challenge. I love the strategy. And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central
FEED ME MORE! >> →How do social media tools work within your marketing plan? Have you thought of how to integrate Twitter into your public relations strategy? Is your employer brand reflected properly on LinkedIn? Can social media augment all of these practices? All very valid questions… At this week’s Greater
FEED ME MORE! >> →Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.” I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites. One
FEED ME MORE! >> →I LOVE social media. It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually)
FEED ME MORE! >> →What’s your passion? Is it your job? Do you paint? Play an instrument? Are you lucky enough to get paid to do what you love? That’s okay… I don’t either. In college, I thought I was going to be the next superstar cartoonist – the next Berkeley
FEED ME MORE! >> →Desire and a baseball bat… maybe a leather glove… That would make me a major leaguer, wouldn’t it? No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it… Now I’m just like Derek Jeter, right? STOP IT! Just
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