Music is part of my personal brand. I’ve written about it before. But for the last six months I’ve created quite a significant illustration of that particular personal brand trait. As a little joke/hat-tip to my friend, Terry Starbucker, I started tweeting about what was rolling off
FEED ME MORE! >> →Our pledge of allegiance mentions something about being “One Nation,” and being, “Indivisible,” right? Unfortunately, it’s been so long since I’ve heard it, I may have to check my facts on that. After watching the State of the Union address, I had to reflect on how, with
FEED ME MORE! >> →Can you say your brand is unique? Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand. Often times people ask what it takes to become “viral.” My answer: “You
FEED ME MORE! >> →Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate
FEED ME MORE! >> →Yeah, yeah… “Thanksgiving” posts abound… So, thank you. Thank you, and you, and you… It seems simple enough, right? (Warning… ranting ahead…) I’ve noticed that’s a statement that gets overlooked these days. In our culture of instant gratification and “It’s all about me… or what YOU can
FEED ME MORE! >> →This is how geeky I’ve become in my old age. Star Trek (yes, the movie) made me think of a great brand engagement solution – well, maybe not specifically Star Trek, but the DVD I purchased this week, TWICE. Let me explain… Last night, I found myself
FEED ME MORE! >> →What does the recent addition of Twitter Lists mean to you? It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine? That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around
FEED ME MORE! >> →Social media tools are easy to acquire… Sure. But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen. If your company wants to start cooking up some social media marketing, you’d better be ready to
FEED ME MORE! >> →When it comes to a little friendly competition, I’m all game. I love the challenge. I love the strategy. And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central
FEED ME MORE! >> →How do social media tools work within your marketing plan? Have you thought of how to integrate Twitter into your public relations strategy? Is your employer brand reflected properly on LinkedIn? Can social media augment all of these practices? All very valid questions… At this week’s Greater
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