Weathering A Crisis Storm – Focus on The Long Game

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Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

The post Weathering A Crisis Storm – Focus on The Long Game appeared first on Spoke Communications, LLC.

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300 Stories – A New Year, A New Milestone

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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

The post 300 Stories – A New Year, A New Milestone appeared first on Spoke Communications, LLC.

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Strategy Sparks Joy and So Much More

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Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

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What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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#140Character Conference Hits Des Moines

For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community

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Video Killed The Blogging Rock Star

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So this post is a sort of an extension to my last post about “Flipping” your Blog. From what I can tell, video,as with web development and content management systems, has hit a consumer marketing pace that is going to change the way we (you and I

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The Brand Chef Launches AreYouSharketing.com

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Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

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The Interview… Who IS The Brand Chef?

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Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

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Character Counts In Business Too

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Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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