Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.
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FEED ME MORE! >> →Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).
Can I help you tell your story?
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Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”
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What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination
FEED ME MORE! >> →Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and
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Today I got to take the “Mr. Marketer / BrandChef” hat off for the afternoon and spend it at the Iowa State House with my wife and my eldest son to lobby for a cause that, over the last year, has become very dear to our hearts
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For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community
FEED ME MORE! >> →So this post is a sort of an extension to my last post about “Flipping” your Blog. From what I can tell, video,as with web development and content management systems, has hit a consumer marketing pace that is going to change the way we (you and I
FEED ME MORE! >> →Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers. He made a very valid point that “…if
FEED ME MORE! >> →Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building
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