’Tis the season – *groan* – for junk mail, needless promotional ads, spammy inboxes, and more! As consumers, the Holidays are a whirlwind of “too good to be true” offers and “hurry before it’s too late” pitches. With that and the absolute inundation of digital media with
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Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”
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What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination
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We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it
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Walking from a restaurant this afternoon, I ran into an old schoolmate (loosely put). I hadn’t seen her for almost 20 years and barely recognized her; but she yelled out my name like I’d forgotten to pay back some lunch money in 1986. “Andy Clark!” Yes, I
FEED ME MORE! >> →… Or Are You Just Glad To Be Seen? Brand extensions, they’re like bad hair weaves on The Flavor of Love – (usually) obvious and irritatingly pointless. You know ’em – everything from the innocuously sponsored video games and branded energy drinks; to the (extremely) disturbing, outer
FEED ME MORE! >> →Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning
FEED ME MORE! >> →There’s a question I like to ask of myself (and others) on a regular basis: “Is there more to the story?” It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my
FEED ME MORE! >> →(Here’s a little insight on The Brand Chef’s personal brand) In person, I thank people profusely – almost annoyingly, for the littlest things (that extra roll on my tray at Panera – thank you). But in my blog, through Twitter, and FriendFeed, I tend to talk too
FEED ME MORE! >> →Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold
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