By Andrew Clark on March 30, 2021 / @SpokeCom, AB Clark, Branding, content, customer support, des moines content marketing, des moines digital marketing, Des Moines Marketing Company, Education and Training, Marketing, marketing company, News, newsletter, sales team
Tags: Andrew B. Clark
, content marketing
, marketing communications
, social media marketing
More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information
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By The BrandChef on September 4, 2019 / CMYK Printing, Des Moines Marketing Company, digital printing, Marketing, offset printing, Print Design, quality marketing company, quality print design, RGB Proofing, SPOKE News, the brand chef thebrandchef
We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.
The post Time Has Shrunk. Has Attention to Quality as Well? appeared first on Spoke Communications, LLC.
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