Ferris Bueller and Carl Jung = “Righteous Dudes.”

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Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today. Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim

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The Brand Chef Launches AreYouSharketing.com

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Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

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Time Travel Isn’t Possible… YET.

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This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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What A Vacation!

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What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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You’re Going To Die Anyway

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Feel that? It’s your life slipping away. Yep. Every second of every minute that you spend reading this post, you’re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end. oooooooooh…. Pretty ominous, huh? So, why the dark perspective? Well, this

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Pioneering The Memory Sharing Niche

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How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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OMG, REAL Cleavage!

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The Brand Chef asks, how does a brand that’s geared to bolster the confidence and graciousness of a specific demographic fight censorship and discrimination?

… maybe the ABC and FOX censors find silicone boobs less offensive than the actual thing? Who knows?

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My Life Changed Forever

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Today is a landmark date for The Brand Chef, a true anniversary to be recognized.  Can you guess what it is? No, it’s not my marriage to the beautiful Mrs. BrandChef.  It’s not the anniversary of being hired at Love Scott. Nope.  Not even the anniversary of

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Addiction Can Be A Good Thing?

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Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  Is

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ONE Nation… ?

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Our pledge of allegiance mentions something about being “One Nation,” and being, “Indivisible,” right?  Unfortunately, it’s been so long since I’ve heard it, I may have to check my facts on that. After watching the State of the Union address, I had to reflect on how, with

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