We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it
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We’re not failures, it’s just that a do-nothing, no-talent celebrity, pouring wine on her ass, is suddenly more significant than our success. There’s an odd relationship between our culture and success. It seems, especially in these days of immediate information and constant distraction, success has become infinitely
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Jonathan Fields is an author… That’s where it all started for me. I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote
FEED ME MORE! >> →I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.
FEED ME MORE! >> →Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!
FEED ME MORE! >> →Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically the marketing departments of
FEED ME MORE! >> →There’s something I don’t understand. If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)? Is it a ploy to “sound” bigger than
FEED ME MORE! >> →(or… lighten up already) Tell me, just who does your brand relate to? Good branding is subjective. “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything
FEED ME MORE! >> →Walk in to virtually any ad agency and you’ll find ’em. They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair. Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck. They make themselves
FEED ME MORE! >> →Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth. But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:
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