Can you say your brand is unique?  Can you say you’re a pioneer?

It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.”

My answer:

“You can’t  Being “viral” is entirely based on the community you’ve created…”

Here’s a great example:

(Facebookers and feed readers need to click here to see this great video.)

Okay, maybe they’re all stoned.  But they all seem to be “drinking the same Kool-Aid” – tainted or not.

This guy’s belief in his unique value inspired others to engage.  Can you say your brand is this infectious?  How can you make it so?

Keep Cooking (unique ways to engage your audience)
Andrew B. Clark
The Brand Chef

  1. Andrew … pulling out the family videos to prove a point … I like it!!! 🙂 You’re exactly right … today’s viral is about the community. As always, excellent stuff!

    • LOL… Thanks Tom. I was hoping no one would make the connection. Have you seen me dance? *Yikes* More people end up bruised than I’d like to admit… :-O

      As far as the theory behind the post… I love how “this guy” creates “passionate believers” just from his own self-belief (or chemical haze… yet to be determined). It’s genuine and infectious. He started his own little sub-tribe at this (seemingly) huge function. Way to differentiate and own the personal brand!

      Thanks so much for stopping by! Hope to talk soon!

      Keep Cooking (Passionate belief in your brand)!
      Andrew B. Clark
      The Brand Chef