As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board. I did get some answers, but none that I would have been comfortable with. Some required a VERY EXPENSIVE paint. Others suggested large sheets of melonite that I’d have to secure to the walls (landlord frowned on that idea). So, eventually, I gave up on the idea.
It was hard at first, because I am such a visual person, I use an easel and HUGE note pads just to flesh out illustration ideas. Imagine the space it takes to really flesh out a social media marketing campaign!
Well, yesterday, during a client planning session, I realized what my brain had been telling me for a few months now. The dry erase wall is a good idea.
A Plan Is Worth 1,000 Words:
In a matter of minutes, the clients and I flew through sheet after sheet of pad paper and pasted them to the wall. The conversation was flowing so quickly that just keeping up with the ideas was a challenge. After we’d “Dumped” our wish list on the papers, we then, rearranged the pages and put the plan in systematic, chronological order.
The clients left assured that the directives they assigned us were understood and the plan to achieve their goals was in place. Smiles. Handshakes. Pats on the back. It all seemed so simple, but without the plan up on the wall, it was just words.
Try this approach next time you’re in a planning or strategy session with your clients or coworkers. It’s a little overwhelming for the “Non-visual” people in the room, but I guarantee when they see the path ahead of them, they’ll take the next step with you without asking another question.
Do you have other tips or techniques to help clients or coworkers visualize a plan? Is it a whiteboard? Is it PowerPoint (God I hope not… 😉
Let us know. Or better yet… show us…
Andrew B. Clark
The Brand Chef