As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with.  Some required a VERY EXPENSIVE paint. Others suggested large sheets of melonite that I’d have to secure to the walls (landlord frowned on that idea).  So, eventually, I gave up on the idea.looking for a plan with a whiteboard

It was hard at first, because I am such a visual person, I use an easel and HUGE note pads just to flesh out illustration ideas.  Imagine the space it takes to really flesh out a social media marketing campaign!

Well, yesterday, during a client planning session, I realized what my brain had been telling me for a few months now.  The dry erase wall is a good idea.

A Plan Is Worth 1,000 Words:

planning is imperative when it comes to creating good communications

a plan is worth 1,000 words

In a matter of minutes, the clients and I flew through sheet after sheet of pad paper and pasted them to the wall.  The conversation was flowing so quickly that just keeping up with the ideas was a challenge. After we’d “Dumped” our wish list on the papers, we then, rearranged the pages and put the plan in systematic, chronological order.


The clients left assured that the directives they assigned us were understood and the plan to achieve their goals was in place.  Smiles. Handshakes. Pats on the back. It all seemed so simple, but without the plan up on the wall, it was just words.

Try this approach next time you’re in a planning or strategy session with your clients or coworkers. It’s a little overwhelming for the “Non-visual” people in the room, but I guarantee when they see the path ahead of them, they’ll take the next step with you without asking another question.

My friends Mike Wagner and Jocelyn Wallace may have a thing-or-two to add to this post, yes?

Do you have other tips or techniques to help clients or coworkers visualize a plan?  Is it a whiteboard? Is it PowerPoint (God I hope not… 😉

Let us know.  Or better yet…  show us…

Keep Cooking!
Andrew B. Clark
The Brand Chef

  1. I was a HUGE under estimator of the power of analog visuals. Now, I regularly conduct visual meetings with stuff like thanks. Thanks to Wagz and our work parties.

  2. Yes! I’m an evangelist for “going visual” — glad to see you seen the light…or the maybe “the handwriting on the wall”!

    Among the good you did with this exercise is the creation of ownership — client didn’t just “see” the plan on the wall, they saw “their words” on the wall. This is “their plan” on the wall, not just Andrew’s.

    Go analog, go low res (resolution), go primitive (not pretty), go visual. (my rally cry!)

    But most of all…keep creating,

  3. Hey, ya know what, sometimes technology won’t cooperate.

    My friend and someone I mentioned in this post has been trying to comment for a week now and for some reason it won’t take… so she emailed it to me.

    What a sweetie!

    So here it is, with my most sincere appreciation!

    “Woot woot, Mr. Clark! Hands in the air for visual meetings ! As I “here here” your post and comments from my colleagues Doug and Mike, I also want to contribute/respond to your closing request for tips or techniques that help visual planning come alive.

    For those new to the visual community, this blog post including several visual resources might be useful:

    I also encourage hiring a graphic recorder or graphic facilitator for any strategic meeting or training session.

    When I do this work, I create what I call “visual maps”… a kind of graphic container to organize the group’s thinking. It’s a great way to get the group engaged and let the ideas live on beyond the meeting or training session.

    Visual is the new black! Glad to see so many getting interested in it and experiencing it’s many benefits!