What IS a social media superstar… me? you?

I may know one…

Over at GetANewBrowser.com, Andy Brudtkuhl (Twitter @abrudtkuhl) took a much more in-depth look at those that claim to be social media “experts.” It inspired me to think a little more about what exactly a social media superstar “looks like.”

And I decided I’d never be one… Here’s why.

  1. I’m over 35 (by just a bit).
  2. I usually wear shirts with a collar (sometimes even a tie).
  3. I shave at least every weekday (sometimes even on weekends).
  4. I still use hair gel as a smoothing agent instead of as an “agent of change.”
  5. I don’t own aviator sunglasses.
  6. I don’t own an iPhone (but really want one).
  7. I have difficulty buying coffee at Starbucks (although appreciate it immensely).
  8. I know more about potty training than trend spotting.
  9. Most of my friends have no idea what CRM, CMS, CSS, RSS, XML or “tweetup” mean.
  10. Most of my friends think “Blogging” is something they did after a heavy night of drinking in college (but can’t remember with who).

Sure, this is all tongue-in-cheek, but what I do know is that “experts,” or those that position themselves as “social media superstars” have quite a challenge ahead of them. As Andy said in his follow-up post,

“Experts are… always learning… thought leaders, and teachers…”


Here are two quick points.

  1. I do know that TRUE Brands are built on branding perceptions using Truth, Relevance, Uniqueness, and Engagement.
  2. And… Those in control of that perception will be the ones in the branding driver’s seat.

So watch out, ‘cause this social media interloper is comin’ in…

What’s YOUR definition of a Social Media Superstar? Is it as simple as I’ve made it (don’t answer that)? Is it more like Andy’s description? Or, do you have a better definition?

Let’s cook up some fun ideas…

Keep Cooking!
Andrew B. Clark
The Brand Chef

  1. Dear Chef: Let’s see if you are not a social media superstar…well, me either? Yikes, now what am I going to do. By the way…we’ll have you on our new Internet Radio show? Starts up in a week or so. All about marketing, advertising, branding what works…and what doesn’t for small to mid-side companies and products.

  2. Of course, Michael! I’d be honored to be on your show… Just let me know where and when and I’ll be there…

    Thank you so much for stopping by “the kitchen.”

    Keep Cooking!

  3. Andrew: I view lots of people as social media experts. If people use social media and it fulfills a certain need or function for them, then they are an expert in that particular medium. It simply means they have mastered a new medium. Am I a typing expert? On a computer, maybe. On a court reporter’s machine? Nope. See what I mean? Great stuff!!!

  4. @Claire – great point… the application of knowledge for the benefit of the client is what positions someone as “tops” in “said field.”

    “Expert,” in my opinion, is too definitive. To say one is a “design expert” opens up a world of comparison. What kind of design? Web? Print? Landscape?

    For my clients, I’m “the expert” because I bring my skill and my knowledge of their brand to a completely different level than someone else can. (at least I keep telling myself that)… Thanks for joining the conversation. I look forward to hearing more from you!

    Keep Cooking! – greatness…

  5. here’s reason 11 why you won’t be a superstar:br /you don’t wear pointy black shoes, jeans, plaid shirt untucked, and a canvas blazer. that is the social media ware benchmark. when u wear that combination, you’ll have a shot 🙂


  6. Doug – I thought it was DotComWare 2.0 ? 🙂

    Andrew – It’s a tough subject and almost everyone has written posts disagreeing with me…

    But I think my definition for expert is right on and it applies to “Social Media Experts”

    Anyway expertise is a subjective perception… Someone may be an expert in my eyes but a moron in yours… It’s never universal

  7. @Doug — that just sounds uncomfortable… Maybe I’ll shoot for it Friday at #CIB… maybe…

    @Andy – LOL… It’d take a lot for ME to say anyone was a moron… I’m constantly learning, therefore, I come off as the moron more often than not… But hey, I’m also human.

    Thanks for the comment. I’ll keep watching you for GREAT content!

    Keep Cooking!