Let’s take a look…

I write – sometimes all day, every day – everything from ad copy to outlines for annual reports to blog posts, comments, and tweets. But not until I started reading did I learn that the words could be saying more than what was being read.

Confused? So was I until I saw a couple of posts (here and here) over at Angela Maier’s Blog, making me pause.

Are the words you’re using really portraying your message?

Wordle is a great visual tool to see if the actual words you’re using are communicating your story. Or are you using words that confuse and distract from the overall picture?

Try this. Have Wordle crawl your latest marketing piece. It’s easy, just cut and paste the copy into their Web site. Or if you have an RSS feed, just paste that into the space provided. It’s eye opening.

Here are a couple of examples:
(Click on the thumbnails to view larger images)

The Brand Chef blog:

My LinkedIn page:

This post:

Go ahead and try it. Try it on your marketing copy. Try it on your Web site. Try it on your competitors’ Web sites.

Are your words portraying your brand? Are they True, Relevant, Unique and Engaging?

Run a couple of tests and email me {thebrandchef(at)gmail(dot)com} your link.

I’d love to SEE what you have to say!

Until next time…

Keep Cooking!
Andrew B. Clark
-The Brand Chef.