Posts Tagged UNIQUE

Simmering Judgments – Hot Chef-On-Chef Action

My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife and

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You Can’t Defeat Good Branding

Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid. Or maybe it was as simple as “You

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How Waiting Taught Me A Lesson

If you’ve ever “visited” a hospital waiting room, you’re quite aware of the time that you’ll spend paging through magazines. In past visits, these sterile, silk flower adorned mausoleums have provided me with a plethora of subscriptions to choose from – everything from Diabetes Digest to Preserving

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Look Ma’ … I’m Different!

In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention. Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it. Our brains are

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