Hello, I’m Following You On Twitter.

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Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts

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TWITTER? You Must Be Insane…

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“How in the heck can 140 characters make any impact on my customers?” Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool. “Mindless babble…” “Fanboy frivolity…” I usually sit and listen (patiently) while they list out

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Look At What You’re Saying.

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A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray? Let’s take a look… I write – sometimes all day, every day –

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We Try Harder…

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There’s a segment out there for everyone. It’s YOU. It’s truthful, relevant, unique, and engaging So, in this economy, instead of trying to bark louder than the big dogs, try something unique Avis has a great twist on it… Try harder at being YOU, and the rest

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How “Corporate” Do You Like Your Social Media

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Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Eavesdropping On Your Customers?

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It’s not that I condone listening to others talk while in restaurants (guilty). Nor do I condone wiretapping or spying (no comment). But when developing marketing plans or strategy for clients, I like to get as much information – fill in the who’s what’s where’s why’s and

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Building Blocks For A Stronger Brand

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Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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“iPod Am I…”

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A week-or-so ago, I had a quick Twitter conversation with Terry Starbucker comparing play lists on our iPods. I asked him if what we had on our iPods helped to define our personal brands. Here’s the conversation (top down)… In subsequent tweets I’ve seen by Terry mention

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