Good Social Media Engagement While Social Distancing

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Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Weathering A Crisis Storm – Focus on The Long Game

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Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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300 Stories – A New Year, A New Milestone

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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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AIGA – Get A Job Bootcamp 2013

I remember the day I sat with my class at DMACC listening to the industry professionals speak on what the the job market looked like for designers and how to best position yourself to be hired in a “very competitive 1991/92 job market.” I was terrified. Resume?

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Shorten The Divide Between New Year’s Resolutions and Reality

making resolutions that work

It’s that time of year again.  The Holidays are winding down and the obligatory list of New Year’s Resolutions start showing on Facebook, Twitter, Tumbler and other open forums of much-too much public personal platitudes and promises. The one thing I’ve noticed on these lists, year after

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Grandpa Mac’s Call-To-Action for the Upcoming Generations

the greatest generations call-to-action for generation x, generation Y and Millenials

Grandpa Mac’s Call-To-Action for the Upcoming Generations. When did the skin of America become so damn thin? Remember when we were the chapped, rebel, bad-asses on the block? I do. Anymore we act like a bunch of pampered playboys (and girls to be P.C.) looking for the

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5 Tips On Writing Blog Posts To Increase Traffic

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I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing. All of which even the BEST writers, marketers and

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Don’t Be A Brand Poser

Today, I’m speaking as your brand advocate. If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s

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Create A Personal Annual Report

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Jonathan Fields is an author… That’s where it all started for me. I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote

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The Intrinsic Value Of Pants

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I joined Kosama Downtown (check out their program here) a few weeks ago, and with my busy schedule, I “wisely” set the time for my workouts for 5 AM.  Needless to say, 5 am comes pretty early these days, so forgetfulness is usually forgiven. For those that

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