Some of the best ideas come quickly and simply.
In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers. He made a very valid point that
“…if everyone worked
Posts Tagged ‘The Brand Chef’
(or… lighten up already)
Tell me, just who does your brand relate to?
Good branding is subjective. “A good brand” is completely based on the perspective of its target audience.
One group of people can stand in a room and rip a brand from head-to-toe for everything from disconnected positioning,
A thought came to my mind this morning. It was in relation to a “Get-Going Groove of the day” post I made about Jaco Pastorius.
“Are you good or are you damn good?”
He was a troubled musician that had a talent that was second to none. He changed