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Posts Tagged The Brand Chef

Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when […]

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The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply.
In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that
“…if everyone worked […]

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Snow Day Social Media Fun – February 2, 2011

What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on […]

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Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10)
Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients […]

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What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing. […]

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Addiction Can Be A Good Thing?

Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  […]

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Good Branding… It’s In The Eye Of The Beholder

(or…  lighten up already)
Tell me, just who does your brand relate to?
Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience.
One group of people can stand in a room and rip a brand from head-to-toe for everything from disconnected positioning, […]

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Are You Good, Or Are You DAMN Good?

A thought came to my mind this morning.  It was in relation to a “Get-Going Groove of the day” post I made about Jaco Pastorius.
“Are you good or are you damn good?”
He was a troubled musician that had a talent that was second to none. He changed […]

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