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Posts Tagged strategy

5 Tips On Writing Blog Posts To Increase Traffic

Click here to see what makes The Brand Chef say "WOW!"

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing. All of which even the BEST writers, marketers and

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Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10) Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their

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You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

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Marketers – You Need To SPEND!

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

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The 8 D’s Of Successful Marketing

If I include my college internship, this September will be my 20th year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell

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Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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Casting In The Right Waters

As we sat, through torrential rain, heat, mosquitoes the size of mature poodles and some pretty overwhelming odors (from more than the fish), conversations turned from day-to-day work issues and family musings to…

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Under A Social Media Spell?

Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically the marketing departments of

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Addiction Can Be A Good Thing?

Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  Is

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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