Posts Tagged Spoke Communications

Thinking Outside The Gift Box – Holiday Marketing Ideas That Mean More

holiday marketing

’Tis the season – *groan* – for junk mail, needless promotional ads, spammy inboxes, and more! As consumers, the Holidays are a whirlwind of “too good to be true” offers and “hurry before it’s too late” pitches. With that and the absolute inundation of digital media with

FEED ME MORE! >>

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

brand marketing

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going

FEED ME MORE! >>

Strategy Sparks Joy and So Much More

strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

FEED ME MORE! >>

7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind connections

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

FEED ME MORE! >>

TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

FEED ME MORE! >>