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	<title>The Brand Chef &#187; socialnomics</title>
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	<description>Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand!</description>
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		<title>Are You Ready For Socialnomics™?</title>
		<link>http://thebrandchef.com/2009/08/ready-for-socialnomics/</link>
		<comments>http://thebrandchef.com/2009/08/ready-for-socialnomics/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:18:59 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[brand extension]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Chris Wilson]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[FreshPeel]]></category>
		<category><![CDATA[socialnomics]]></category>

		<guid isPermaLink="false">http://thebrandchef.com/?p=972</guid>
		<description><![CDATA[Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO&#8217;s.  They&#8217;ll stare at you like some kind of snake oil salesman. Better yet, give them the word &#8220;Socialnomics™,&#8220;  and just watch their eyes [...]]]></description>
			<content:encoded><![CDATA[<p>Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media <strong>MARKETING</strong> to a company CEO, CFO, CMO or any number of other CxO&#8217;s.  They&#8217;ll stare at you like some kind of snake oil salesman.</p>
<p><strong>Better yet, give them the word &#8220;Socialnomics™,</strong>&#8220;  and just watch their eyes roll into the back of their heads.</p>
<p>What is <strong>Socialnomics™</strong>?  It&#8217;s the economy stupid <em>(thank you Mr. Carville)</em>.</p>
<p>I found this <strong>POWERFUL</strong> video by Erik Qualman (<a href="http://twitter.com/equalman" target="_blank">@equalman</a>) over at my blogger-buddy, Chris Wilson&#8217;s (<a href="http://twitter.com/freshpeel" target="_blank">@freshpeel</a>) <a href="http://www.freshpeel.com/" target="_blank">blog</a>.</p>
<p>If you haven&#8217;t made the connection between social media <em>(teens on MySpace and Facebook)</em> and <strong>Social Media Marketing</strong> <em>(companies building brand comminities using these platforms)</em>, then you <strong>MUST watch</strong> this video.</p>
<p><em>(Feed readers and facebookers, click <a href="http://thebrandchef.com/2009/08/ready-for-socialnomicsready-for-socialnomics/">here</a> to see the video&#8230;  it&#8217;s amazing!)</em></p>
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<p>I wish I&#8217;d had the foresight to create and trademark the word &#8220;Socialnomics™,&#8221;  but kudos to Erik for being the pioneer.  And thanks to Chris for posting it.</p>
<p>Do you get it now?  <strong>Are you ready for Socialnomics™?</strong> <em>(You better be.)</em></p>
<p>Keep Cooking!<br />
Andrew B. Clark<br />
The Brand Chef</p>
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