social media marketing – The Brand Chef | Branding and Marketing Communications Des Moines, Iowa

Good Social Media Engagement While Social Distancing

By Spoke Communications, LLC on April 16, 2020 / brand management, brand monitoring in social media, Branding, Communications, dick's last resort, Education and Training, Interactive Media, Marketing, marketing in social media, Social Media, social media best practices, social media mentions, target stores, Twitter

Tags: blog, brand marketing, CreateWOWmarketing, Des Moines, Facebook, Iowa, social media marketing, strategy, thebrandchef

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands. Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Food for Thought: Email Marketing in a Time of Crisis

By Spoke Communications, LLC on March 26, 2020 / crisis communications, customer support, email strategy, Marketing, Social Media

Tags: Andrew B. Clark, blog, brand marketing, Email, Email marketing, marketing communication, marketing des moines, marketing strategy, social media marketing, Spoke Communications, strategy, The Brand Chef

WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?

Food for thought…

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

By abclark on September 3, 2019 / Branding, Communications, Marketing, Miscellaneous Marketing, Public Relations

Tags: Andrew B. Clark, content marketing, des moines iowa, marketing company des moines iowa, marketing des moines iowa, marketing strategy, social media marketing, Spoke Communications, top-of-mind awareness

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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Don’t Be A Brand Poser

By abclark on March 13, 2012 / Branding, ENGAGING, Personal Brand, Rants, UNIQUE

Tags: Andrew B. Clark, bad keynote speaker, brand engagement, brand poser, brand professionals, Branding, CreateWOWmarketing, ENGAGING, good keynote speaker, keynote speaker, Marketing, marketing des moines, marketing iowa, Personal Brand, public speaking, social media marketing, thebrandchef, TRUE branding

Today, I’m speaking as your brand advocate. If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s

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Google + Has Me Baffled

By abclark on August 9, 2011 / Marketing, Media

Tags: Advertising, Andrew B. Clark, Des Moines, Google, Iowa, Marketing, social media marketing

I have to give it up to those that have jumped into the Google + social media platform with such gusto. People I admire GREATLY like Robert Scoble, Steve Woodruff and Chris Brogan were some of the first people I added to circles and I see them

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A Plan Is Worth 1,000 Words

By abclark on June 8, 2011 / Communications, Inspiration, Marketing, UNIQUE

Tags: Communications, Iowa, iowa advertising, Iowa communication, iowa marketers, Marketing, marketing in des moines, marketing plan, outline a plan, planning, Social Media, social media marketing, visual illustration, visual learning

As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board. I did get some answers, but none that I would have been comfortable with.

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The Brand Chef Launches AreYouSharketing.com

By abclark on February 22, 2011 / Branding, Communications, Community, ENGAGING, Inspiration, Marketing, Public Relations, Social Media

Tags: Andrew B. Clark, areyousharketing.com, Community, Des Moines, education, Iowa, marketing communications, resources, social media marketing, The Brand Chef

Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers. He made a very valid point that “…if

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Put Away The Playbook – You Know This Already!

By abclark on November 6, 2010 / Marketing

Tags: Advertising Agency, agency, Andrew B. Clark, CreateWOWmarketing, Customer Service, Des Moines, football, innovation, interactive integration, Iowa, MadMen, Marketing, marketing plan, marketing strategy, NFL, plans, playbook, Social Media, social media marketing, strategy, The Brand Chef, West Des Moines

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10) Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their

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The Interview… Who IS The Brand Chef?

By abclark on August 13, 2010 / Branding, ENGAGING, Marketing, News, Personal Brand, Public Relations, Social Media, Twitter

Tags: Advertising, advertising strategy, audio, brand, Branding, Customer Service, Des Moines, interview, Iowa, Johnny Wright, Marketing, marketing strategy, Personal Brand, radio, research, Social Media, social media marketing, strategy, The Unsecret Shopper, TRUE branding, West Des Moines

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

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Marketers – You Need To SPEND!

By abclark on August 4, 2010 / ENGAGING, Marketing, Social Media

Tags: Advertising, AWeber, BizDev, budgets, business, communication, economic trouble, Economy, Email, Email marketing, how-to, InSourcing, investment, lead generation, MailChimp, Marketing, Networking, new business, PeachTree, Phone, public speaking, QuickBooks, resession, social media marketing, strategy, tactics for new business, targeted marketing, time, time management

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

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10 Minutes of TRUE Branding from the 2011 #140 Character Conference

Looking for GREAT Marketing Communications?

Contact The Brand Chef

Posts Tagged social media marketing

10 Minutes of TRUE Branding from the 2011 #140 Character Conference

Looking for GREAT Marketing Communications?

Contact The Brand Chef