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Posts Tagged social media marketing

Don’t Be A Brand Poser

TRY-to-engage

Today, I’m speaking as your brand advocate.
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now

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Google + Has Me Baffled

I have to give it up to those that have jumped into the Google + social media platform with such gusto. People I admire GREATLY like Robert Scoble, Steve Woodruff and Chris Brogan were some of the first people I added to circles and I see them

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A Plan Is Worth 1,000 Words

As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with. 

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The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply.
In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that
“…if everyone worked

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Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10)
Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed.
The request came out of the blue (proof of building a

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Marketers – You Need To SPEND!

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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Let’s Hash This Out

This is how geeky I’ve become in my old age.  Star Trek (yes, the movie) made me think of a great brand engagement solution – well, maybe not specifically Star Trek, but the DVD I purchased this week, TWICE.
Let me explain…
Last night, I found myself standing in

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Join The Brand Chef In The Social Media Stew

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