Posts Tagged respect

Character Counts In Business Too

Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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Good Branding… It’s In The Eye Of The Beholder

(or…  lighten up already) Tell me, just who does your brand relate to? Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything

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