I have seen some pretty heavy-handed attempts at networking. I think we’ve all experienced it, from telemarketers to Chamber functions and “that guy” that just won’t back down.
Over at The Society for Word of Mouth, Ulla Jones offered up a simple, yet profound slogan to remember when
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I’m kind of a quirky guy. I don’t like reading fiction. Now, as a “Right-Brainer” you’d expect me to really dig fiction. But for the longest time, my Barnes & Noble receipts have been filled with non-fiction. Most of the time, my reading listFEED ME MORE! >> →
I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. IFEED ME MORE! >> →
My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife andFEED ME MORE! >> →
Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid.
Or maybe it was as simple as “You can’t
In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention.
Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it.
Our brains are hard-wired to