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Posts Tagged ‘RELEVANT’

Sharing As A Networking Tool

I have seen some pretty heavy-handed attempts at networking. I think we’ve all experienced it, from telemarketers to Chamber functions and “that guy” that just won’t back down.
Over at The Society for Word of Mouth, Ulla Jones offered up a simple, yet profound slogan to remember when

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A TRUE Thanks to Chef Richard Blais!

I wanted to send a quick “Thank You” to Chef Richard Blais for featuring my TRUE Branding reviews (here and here) in the “Press” section of his website.
It’s a true honor to have this acknowledgment. To get this “nod” from someone I admire as an innovator in

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Post 2 Post: Jack’s Notebook by Gregg Fraley (part of the Simmering Judgments Series)

I’m kind of a quirky guy. I don’t like reading fiction. Now, as a “Right-Brainer” you’d expect me to really dig fiction. But for the longest time, my Barnes & Noble receipts have been filled with non-fiction. Most of the time, my reading list

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My Personal Brand Is Kinda’ Funny… I Think.

I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. I

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Don’t Pick On The Kids!

Last week I read an article by Peter Madden in Advertising Age that, to me, carried criticism of the promotion for the 2008 Beijing Olympic games to an uncomfortable level. Although I agree that the “hype” for the games is a little vanilla, I simply have

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Simmering Judgments – Hot Chef-On-Chef Action

My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife and

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You Can’t Defeat Good Branding

Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid.
Or maybe it was as simple as “You can’t

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Time Hasn’t Been So Friendly, Friend

Now, this post may not apply to all of you, but for those that recognize this guy… read on.
Web Site Rule #32:
A web site is a living thing – one that needs constant love and attention.
Okay, you’ve been in business for a few good years now

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Look Ma’ … I’m Different!

In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention.
Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it.
Our brains are hard-wired to

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