I have seen some pretty heavy-handed attempts at networking. I think we’ve all experienced it, from telemarketers to Chamber functions and “that guy” that just won’t back down.
Over at The Society for Word of Mouth, Ulla Jones offered up a simple, yet profound slogan to remember when […]
Posts Tagged RELEVANT
I’m kind of a quirky guy. I don’t like reading fiction. Now, as a “Right-Brainer” you’d expect me to really dig fiction. But for the longest time, my Barnes & Noble receipts have been filled with non-fiction. Most of the time, my reading list […]FEED ME MORE! >> →
I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. I […]FEED ME MORE! >> →
Last week I read an article by Peter Madden in Advertising Age that, to me, carried criticism of the promotion for the 2008 Beijing Olympic games to an uncomfortable level. Although I agree that the “hype” for the games is a little vanilla, I simply have […]FEED ME MORE! >> →
My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife and […]FEED ME MORE! >> →
Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid.
Or maybe it was as simple as “You can’t […]
Now, this post may not apply to all of you, but for those that recognize this guy… read on.
Web Site Rule #32:
A web site is a living thing – one that needs constant love and attention.
Okay, you’ve been in business for a few good years now […]
In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention.
Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it.
Our brains are hard-wired to […]