TRUE Brands – Part 1, True Brands Just Start the Journey.

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This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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Look Who’s Getting Fresh

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Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human

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Perfect? That’s what YOU Think…

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Perfect. Sounds a bit extreme doesn’t it? Isn’t perfection somewhat subjective? And what standards are you using for the measure of “perfection,” anyway? I ask these questions because I once had a client tell me that a project I provided them was “PERFECT!” Boy, that felt good.

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Rest In Peace…

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Dick Wilson, better known as the “anti-TP-squeezing” manager in the classic Charmin commercials, died today at 91. I grew up with this icon. Mr. Whipple permeated my childhood and my generation. I often refer to memories of the Charmin commercials when I discuss messaging and brand consistency.

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Have I Got a Deal for You! (or ¡Tengo conseguí un reparto para usted!)

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In an AdAge article, posted this morning, General Motors Chairman, Rick Wagoner told newspaper publishers that the automaker was reviewing the option of changing promotional strategies from the readily recognizable, but often overlooked, “Everything is On Sale” approach to more of a story-telling, advertorial one. He also

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