Why The Brain Pain?

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In many industries (especially the communications industry), it is important that left-brainers (you business-minded sort) and right-brainers (us creative ilk) can communicate our thoughts and ideas efficiently and effectively. It’s often difficult for a right-brainer to grasp complex business concepts, as well as for a left-brainer to

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You Can’t Defeat Good Branding

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Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid. Or maybe it was as simple as “You

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How Waiting Taught Me A Lesson

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If you’ve ever “visited” a hospital waiting room, you’re quite aware of the time that you’ll spend paging through magazines. In past visits, these sterile, silk flower adorned mausoleums have provided me with a plethora of subscriptions to choose from – everything from Diabetes Digest to Preserving

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(Let Them) READ ALL ABOUT IT!

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One of the biggest challenges in business today is building strong relationships with customers and contacts. How do you establish and cultivate relationships while maintaining integrity and credibility? It’s important to share the success of your company, new products or ventures, while remaining sensitive of others’ time

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Breaking The Fourth Wall – Are You Out There?

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In theater, there’s a basic, confined realm in which all of the action takes place. The set, the actors, and action all take place within the three visible “walls” of the stage (stage left, stage right, and up-stage – or the back). Then, there’s the fourth wall,

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Like a (Madonna) Hair in my Pepsi!

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Yesterday, on Advertising Age’s website, I read that Madonna, “The Material Girl,” has chosen to tie herself (relax, not literally, boys) and the release of her upcoming album, “Hard Candy” to Unilever’s Sunsilk shampoo. Through a reported $10 million endorsement deal, the “Boy Toy” plans to “create

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Who Tipped the SXSW Apple Cart?

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I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

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TRUE Brands – Part 4, Conversation is So… Engaging.

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This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 2, It’s Not You, Really.

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This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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