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Posts Tagged Rants

Good Branding… It’s In The Eye Of The Beholder

(or…  lighten up already) Tell me, just who does your brand relate to? Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything

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5 Things I Hate About Branding Experts

Walk in to virtually any ad agency and you’ll find ’em.  They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair.  Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck.  They make themselves

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Word-Of-Mouth At Light Speed

Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate

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Courtesy Shouldn’t Be Seasonal

Yeah, yeah… “Thanksgiving” posts abound… So, thank you. Thank you, and you, and you… It seems simple enough, right? (Warning…  ranting ahead…) I’ve noticed that’s a statement that gets overlooked these days.  In our culture of instant gratification and “It’s all about me…  or what YOU can

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Your Marketing Can’t Fix Crazy…

Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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T.G.I. Fridays Steps In It Socially?

T.G.I. Fridays …  what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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Just Do Your Damn Job Already

Politicians… I hate ‘em. They offend me. They make me want to punch something – like a shih-tzu (although they already look like someone got there before me). Politicians spew, expound, wax poetic, twist, massage, and congeal the language that I cherish into convenient, little, sound bites

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Your News – Your Way?

Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold

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A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

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Escorted From The Building?

After 25 Years? Can you believe it? It’s scary out there. As we’ve seen, even locally, Editorial Cartoonist, Brian Duffy (a rock star in my eyes) was let go last week, causing quite a buzz in the local blogosphere and Twitter. Below is a re-post from The

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