Posts Tagged personal branding

So Big You’re… PLURAL?

There’s something I don’t understand.  If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)?  Is it a ploy to “sound” bigger than

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Are You Good, Or Are You DAMN Good?

A thought came to my mind this morning.  It was in relation to a “Get-Going Groove of the day” post I made about Jaco Pastorius. “Are you good or are you damn good?” He was a troubled musician that had a talent that was second to none.

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