Life spins around us pretty fast. It’s astounding that when we sit down to write, create, work, or whatever; the world comes to a screeching halt. Of course the distractions, the annoying emails, the tweets and post alerts seem to continue, but when creating really matters, you freeze. My last post talked about the need to conquer this writer’s block. If you don’t want to click back to read the whole post, here’s an excerpt:

It kills me every Wednesday night. While I’ve known all week that I have a personal deadline set to post every Thursday morning; I wait until Wednesday night (or later) to actually start writing. I take notes, jot ideas, scribble and doodle all week, but when it comes to Wednesday, I open TextEdit and just sit.

CRAP…

Suddenly, tonight, a voice in my head said “What the hell are you doing? Just start writing, you moron!” So I did. I wrote, “You’re going to die anyway.” and POW, the words started rolling.

So I challenged you to write the title of a future post for me – to kick-start some of the juices. And to my surprise, you stepped to the challenge (yay).

Now we – more to the point, YOU – get to vote on which title will be my next post! Read the entries below and vote for your favorite. You have until the end of the day (6:00 pm CST) Monday, June 21st to make your decision.

I will take the most popular title and interview the person that submitted it to get “the full story.” Who knows? It may reveal something about one of our fellow community of readers or it may just be cool to hear how they came up with the title. Any way we look at it, it’s going to prove to be interesting and challenging.

So, vote away! I look forward to seeing the results!

Keep Cooking! (free-flowing creative that saves the world!)

Andrew B. Clark
The Brand Chef

Feel that? It’s your life slipping away. Yep. Every second of every minute that you spend reading this post, you’re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end.

oooooooooh….

Pretty ominous, huh? So, why the dark perspective? Well, this is what got me writing tonight. It’s what motivated me to pick one more juicy word from my mental nostril just to see what it looked like.

In other words, I had writer’s block.

It kills me every Wednesday night. While I’ve known all week that I have a personal deadline set to post every Thursday morning; I wait until Wednesday night (or later) to actually start writing. I take notes, jot ideas, scribble and doodle all week, but when it comes to Wednesday, I open TextEdit and just sit.

CRAP…

Suddenly, tonight, a voice in my head said “What the hell are you doing? Just start writing, you moron!” So I did. I wrote, “You’re going to die anyway.” and POW, the words started rolling.

Many (many) moons ago, I wrote a post about having writer’s block. More to the point, I wrote about the keys to getting the writing wheels out of neutral and making a connection with my readers. For me, it starts with a title. It can be anything – like free association. Eventually the words and images start connecting in my brain and the solution reveals itself.

I wrote:

“… All I want is a headline – a short sentence that would communicate something about YOU or about something you want to discuss… Below are a few examples…

‘Without feathers, I’d never…’
‘But I can’t feed my kids on your wisdom’
‘Forget the President, I want to eat Jell-O’
‘The importance of Balsa wood and Miller Lite.’
‘It’s not Rocky Science’

And so on… and so on…”

Unfortunately, the response was less than stellar…  maybe because I’d only just begun blogging and Drew McLellan was the only one that ever read my posts?  Who knows? But he was gracious enough to leave me a comment. And I dropped the ball… (sorry Drew)

So let’s try it again.

Send ‘em in. Post your headline and your name / contact info in the comments section below. Once I have enough (5-7 or more…) I’ll hold a contest to see who’s headline will be the start to a future blog post – AND THEY’LL BE VOTED ON BY YOU!

Maybe we’ll make a connection and create something the whole world will love. Maybe we won’t and it will be another piece of gravel on the shoulder of the information super highway. If anything, it will be a way for me to get to know some of you.

Hell, we’re all going to die, eventually. We might as well have fun while we’re here. I look forward to reading your headlines…

Keep Cooking (free-wheeling, fun ideas…)
Andrew B. Clark
The Brand Chef

Walk in to virtually any ad agency and you’ll find ‘em.  They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair.  Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck.  They make themselves known by their piercing stare as you bring your client in and sit them on the opposing side of the shiny, oak-veneered conference table.

I’m taking about “brand experts.” They seem to be multiplying like rabbits on Viagra.

In a matter of minutes, these eager little bunnies assess the client’s brand, their marketing, the company culture – down to how the phone is answered, and determine that the only path to redemption is to spend close to the nation’s national debt on a generalized rebranding “system” they conjured up years ago when “brand” became the new hot word in marketing.

To the clients: Any agency, consultant or semi-related industry individual that comes to you with a pre-developed formula for rebranding your company is selling you a bill of goods that will only perpetuate and exacerbate more trouble.  Put your checkbooks away and walk run away.

To the “experts:” Just so you’re aware, we see you.  Here are 5 things everyone should know about YOUR brand (in broad, generalities to make it easy for you to follow).

1. Joan Rivers looks “great,” but is still one crazy chick…
   Superficial “rebranding” like reworked logos and stationery won’t solve deep branding issues.  A face lift, a nip here or a tuck there won’t make what’s at the core of the brand any different. So, put away your spec creative and mounted ads and listen for a second.
2. Imitation may be the sincerest form of flattery…  it’s also called “LAZY.”
   What BBDO did for  company A won’t apply to company B.  If you can’t come up with an original idea on your own, then you need to get out of the “idea generation” biz.  Branding is different for each-and-every company and person.
3. Magic is for children and idiots…  just ask David Copperfield.
   Smoke and mirrors, baby.  Even David Copperfield (called an “illusionist’) can’t really make an elephant disappear.  So, let’s address the true elephant in the room.  If you can’t deliver on your branding promises, then don’t blow smoke up our skirts.
4. The proof is in the pudding…  but proof alone tastes like crap.
   One-hit rock stars, fly-by-night consultants…  all have a single claim to their “FAME.”  But part of making a great meal is marrying ingredients that, one alone, may put a pucker in your puss.  If you have the acumen of a seasoned group of marketers along with strategy, compassion and concern for the client, the taste will always work out in the end.  In other words, get a few under your belt before you try to claim the title.
5. The louder you crow, the more you look like a… rooster.
   Some of the best practitioners I’ve been involved with have been soft-spoken and understated (that goes for ANY trade).  If you walk into the room like you’re the most important person there, then you’ve already put the client into a subordinate position.  Why would they want to work with that looming over them?  Just drop the ego.

Sure, I call myself “The Brand Chef” but that, by no means, makes me an expert on your brand.

What does it mean?  Like a chef, I work with a team of proven professionals and use the tools of the trade (marketing communications, design, photography, interactive strategy, etc.) to build a TRUE brand for our clients.  There are no pre-packaged recipes for branding.  There is no secret formula. With research, listening, conversation, strategy and honesty, we guide our clients to the best solution for brand marketing possible.

If that’s too simple for you, then give a “Branding Expert” a call.  We’ll be here to pick up the pieces when it all comes crashing down.

Keep Cooking!
Andrew B. Clark
The Brand Chef

There’s a question I like to ask of myself (and others) on a regular basis:

“Is there more to the story?”

It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my socks, every time…

“Of course there’s more!” (You just have to reach a little…)

So below, are Resources for your story – a Baker’s Dozen from the Brand Chef:

1. Wikipedia
2. Facebook
3. Twitter
4. YouTube
5. EventBrite
6. Digg
7. Flickr
8. Ustream
9. del.icio.us
10. Last.FM
11. Google (virtually unlimited resources)
12. Yahoo Pipes (build your own feeds / mashups, etc.)
13. RSS Feeds (subscribe and update often)

I call them resources. Call them social media extensions. Call them whatever you want. But never under estimate the power of Social Media to find the answers to the questions you have. With that, you have control over the growth and reach of your personal and professional brand.

Extend your brand.

Keep Cooking – always!
Andrew B. Clark
–The Brand Chef

P.S. There’ are SO MANY MORE out there, but it wouldn’t have fit into my “Baker’s Dozen” theme… Go find ‘em and extend your brand – come back and list ‘em here!

Yep. I’m a jerk… a snob… a ruffian (just look at my profile photo). Or maybe I’m just a little more prudent with the people I associate with in my social and professional networks than some?

Case in point:
LinkedIn is a great business-networking tool. I’ve only been a member for a short time, but from what I’ve seen, the opportunities are endless.

So, when prompted to import my contact lists from Gmail, Outlook and Yahoo, I was very particular about who I invited. Why? Heck, my retired dad doesn’t need to be in my LinkedIn network, nor does my kids’ school nurse! Call it caution – maybe respect?

So, I filtered… and filtered. I evaluated and built a strong network of contacts that had RELEVANCE to my PROFESSION and ME. I chose people that I could help and in-turn may help me. Thus, the result of the requests I sent out was somewhere around 99% acceptance. And that network grows more and more every day by my diligent research and requesting of introductions by my approved contacts to their network members – as intended (I assume).

Jump ahead a couple of months… I recently received a request to be in someone’s LinkedIn network. GREAT! But after reading it, I was somewhat surprised, because I’d never met this person. I’d never even heard of him… And to top it off, not only was this guy a complete stranger, but his request was the stock,

“I’d like to add you to my professional network on LinkedIn. – ‘Name Namerson’”

Hmm. Completely foreign AND impersonal. Not such a great start, “Mr. Namerson.”

So, in typical “Jerky” fashion, this was my response:

Hi “Mr. Namerson,”

I have to apologize if we’ve met, but I don’t seem to remember you. This, of course could be a gross mistake on my part, but if you could remind me of how we know each other, I’d be greatly appreciative. Then, I could accept your invitation and benefit from networking together.

That said, If we haven’t met and you’d like to have me join your LinkedIn network, maybe we should get together and see if there is some common ground on which both of us can benefit.

Thanks so much for your invitation, and I look forward to hearing from you.

Andrew B. Clark

Yep. Jerk. Told ya’.

Shortly after I shot off my response, I thought, just maybe, I was a little too harsh. Maybe I was being a jerk. After all, my response wasn’t very “social” was it? I left my office that day with the expectations of never hearing from “Mr. Namerson” again…

The next morning (Saturday), my Blackberry buzzed me out of a sound sleep at 6:30 a.m. As I tried to focus on the little, glowing screen, I saw; “RE: Join my network on LinkedIn”.

Surprisingly enough, he didn’t respond just to call me a jerk. In short, “Mr. Namerson” was abashed. Sure, his response included an apology but better yet, it included the information that should have been in his initial contact:

A quick overview of his background
A logical connection to others in my professional network

He went on to list:
Benefits of being in HIS network
His purpose and interest in being in my network
Directions for fostering a relationship

This morning we met for coffee. I now have, what I would consider, a good friend and valuable asset in my professional network.

So, maybe it wasn’t such a jerky move. Maybe it made “Mr. Namerson” more aware of purposeful networking vs. number gathering.

I see people out there with 50K contacts or followers and wonder are they networking with value and purpose, or are they just gathering numbers to win some sad, strictly mental, social contest? How well can they even know 50,000 people?

What kind of networking professional are you? Do you network with value and purpose? Do your contacts feel they can trust and respect referrals from you – and vise-versa?

Please comment and let us know your thoughts. Maybe I’ll let you into my network.

Until Next time…
Keep Cooking!
Andrew B. Clark
–The Brand Chef